Maynard Bassett’s is bringing back its ‘set the juice loose’ strapline in a new marketing campaign as it looks to “breath new life” into the brand. The campaign marks the first time Maynard Bassetts has advertised since 2016 in a bid to re-engage with consumers and build purpose into products and the master brand. Maynard
by Danielle Sabrina Developing a lasting brand can be a challenging exercise for even the most experienced entrepreneur, and it’s tempting to rush through or completely outsource. I’ve done both, more than once, and neither led to a result that I felt truly reflected me or my business. One of the lessons I’ve learned when it comes to branding is that
“As a branding, advertising and marketing agency, being recognized by Clutch as a sector leader means a lot to our company. It meant the intentional years of hard-work that went into building the “Brand Envoy Africa” brand have not been a waste. Positively beneficial business opportunities have come through the Clutch platforms via appointment leads
Nigeria’s number one noodle brand, Indomie, recently made history as it unveiled a new brand extension, Bellefull Pack. Considered as Nigerian’s first consumer named chicken flavour noodle brand, Bellefull is the result of a painstaking research embarked upon by Indomie; which had the brand asking consumers what more it could do for them. Consumers echoed