When rumors first began to circulate that the UK would go back into lockdown, Leanne Barnes despaired as bread and toilet roll flew off the shelves again at her local supermarket. But to her surprise, shelves were back to being fully stocked within a few days.FILE PHOTO: A worker with a face shield checks products
Instead of the tear-jerker, as is customary, John Lewis & Partners and Waitrose & Partners have gone for a different tone – the idea being that, frankly, 2020 has been enough of a tear-jerker and none of us needs any more manipulating, thank you very much. The film has chosen to use a selection of
Maynard Bassett’s is bringing back its ‘set the juice loose’ strapline in a new marketing campaign as it looks to “breath new life” into the brand. The campaign marks the first time Maynard Bassetts has advertised since 2016 in a bid to re-engage with consumers and build purpose into products and the master brand. Maynard
by Danielle Sabrina Developing a lasting brand can be a challenging exercise for even the most experienced entrepreneur, and it’s tempting to rush through or completely outsource. I’ve done both, more than once, and neither led to a result that I felt truly reflected me or my business. One of the lessons I’ve learned when it comes to branding is that
“As a branding, advertising and marketing agency, being recognized by Clutch as a sector leader means a lot to our company. It meant the intentional years of hard-work that went into building the “Brand Envoy Africa” brand have not been a waste. Positively beneficial business opportunities have come through the Clutch platforms via appointment leads
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Nigeria’s number one noodle brand, Indomie, recently made history as it unveiled a new brand extension, Bellefull Pack. Considered as Nigerian’s first consumer named chicken flavour noodle brand, Bellefull is the result of a painstaking research embarked upon by Indomie; which had the brand asking consumers what more it could do for them. Consumers echoed