Category: Marketing

17Jun, 2020

L’Oreal boosts digital’s share of marketing spend from 50% to 70%

Ecommerce now accounts for 20% of sales at beauty giant. L’Oréal has increased the share of its marketing spend going towards digital channels from 50% to 70% since the start of the coronavirus pandemic, chief digital officer Lubomira Rochet told the Financial Times. The shift of focus reflects an accelerating trend in the company’s sales, with ecommerce

How to build a lasting brand
07Jun, 2020

How to Build a Lasting Brand

by Danielle Sabrina Developing a lasting brand can be a challenging exercise for even the most experienced entrepreneur, and it’s tempting to rush through or completely outsource. I’ve done both, more than once, and neither led to a result that I felt truly reflected me or my business.  One of the lessons I’ve learned when it comes to branding is that

23Feb, 2020

It’s NOT a mosquito, It is a Spy Drone

Manufactured for urban areas, this device is already in production and is being funded by the US government. It can be controlled remotely, has a camera and a microphone. If it lands on you, it can take a DNA sample or deposit an RFID tracking nanotechnology on your skin. Equipped with wings and a battery

06Feb, 2020

Josh Clarke: The Entertainer with an Art of Gold

In recent times, we have seen artistes becoming empowerment models of society, doing things that used to be left for the government alone. Nigeria has witnessed the emergence of this trend with artistes such as Flavour, Tonto Dikeh, Davido, Wizkid and so many others at the fore-front of this trend. On the International scene, artistes

Clutch awards brand envoy as best marketing agency in nigeria. Brand Envoy Africa's CEO, Temple Obike was elated and saw this as an opportunity to do more.
07Sep, 2019

Clutch Awards Brand Envoy Africa Top Advertising & Marketing Agency Leader in Nigeria

“As a branding, advertising and marketing agency, being recognized by Clutch as a sector leader means a lot to our company. It meant the intentional years of hard-work that went into building the “Brand Envoy Africa” brand have not been a waste. Positively beneficial business opportunities have come through the Clutch platforms via appointment leads

14Aug, 2019

Google Will Finally Lift Its Ban on Fantasy Sports Ads

The change will roll out in select states later this month Google is preparing to lift its longstanding ban on advertisements for fantasy sports services, Adweek has learned. The change—which will be rolling out in select states by the end of this month—will allow media buyers to advertise across Google Ads and DV360, offering media buyers

Brand Envoy Africa packaging design company in nigeria, ghana, south africa .
03Jun, 2019

Packaging Design Company in Nigeria

We are a brand packaging and product design company delivering on projects in Nigeria, Ghana, south africa,Cameroon, Botswana,Kenya,Tanzania and across Africa. Our creative and color psychology approach at brand envoy africa to design yields positive results for us with clients. When branding, we design, build healthy and confident brands that know their place in the

03Jun, 2019

BRAND PERSONALITY TYPES TO UNDERSTAND

Having a radiating personality will leave your competition asking where you went to. You must have a brand that leaves a lasting impression after customers engage with it. You must be remembered for something. Add some flavor to your brand. Winning brands are comparable to people… We are often drawn to those with strong, positively-impactful

FCKing Awesome Campaign
13May, 2019

KFC’s FCK Clever Campaign is One of The Best We’d Seen.

The KFC apology campaign was one memorable one. The origins of the episode go back to October 2017, when the fast-food chain ended its relationship with food-delivery specialist Bidvest Logistics in favour of a contract with Quick Service Logistics and Deutsche Post-owned DHL, the latter best known for its home-delivery services. The hubris on display

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