Category: Brand News

17Jun, 2020

L’Oreal boosts digital’s share of marketing spend from 50% to 70%

Ecommerce now accounts for 20% of sales at beauty giant. L’Oréal has increased the share of its marketing spend going towards digital channels from 50% to 70% since the start of the coronavirus pandemic, chief digital officer Lubomira Rochet told the Financial Times. The shift of focus reflects an accelerating trend in the company’s sales, with ecommerce

mcdonalds is selling branded merchandise online
07Jun, 2020

McDonald’s Is Selling Branded Merch Online For The First Time

The brand unveils ecommerce shop that sells branded goods year-round and brings brand identity to life in playful ways. Christmas jumpers, notepads, umbrellas and other items show the Golden Arches having more fun with their imagery. Leading up to the holidays, McDonald’s offers their customers a permanent place online called the Golden Arches Unlimited to shop its

How to build a lasting brand
07Jun, 2020

How to Build a Lasting Brand

by Danielle Sabrina Developing a lasting brand can be a challenging exercise for even the most experienced entrepreneur, and it’s tempting to rush through or completely outsource. I’ve done both, more than once, and neither led to a result that I felt truly reflected me or my business.  One of the lessons I’ve learned when it comes to branding is that

A Business Partnership For You That Pays Monthly
17May, 2020

A Business Partnership For You That Pays Monthly.

A client business partnership that pays monthly is in the making. We have worked with this partner for 3 years and vouch for them. A new campaign is breaking with the partner & the client needs 20 bikes to break the campaign. All bike donor contracts will last for 12 months and get $150 USD

asics campaign news
02Apr, 2020

Asics, See Their Virtual Reality Shoe Launch

Sportswear brand Asics held its first virtual-reality shoe launch yesterday (Tuesday) after changing its plans to host a physical event later this year. The brand was due to unveil three shoes at the Innovation Summit in Tokyo in August. A video of the launch will remain available on YouTube in 360-degree format. The new shoes

23Feb, 2020

It’s NOT a mosquito, It is a Spy Drone

Manufactured for urban areas, this device is already in production and is being funded by the US government. It can be controlled remotely, has a camera and a microphone. If it lands on you, it can take a DNA sample or deposit an RFID tracking nanotechnology on your skin. Equipped with wings and a battery

06Feb, 2020

Josh Clarke: The Entertainer with an Art of Gold

In recent times, we have seen artistes becoming empowerment models of society, doing things that used to be left for the government alone. Nigeria has witnessed the emergence of this trend with artistes such as Flavour, Tonto Dikeh, Davido, Wizkid and so many others at the fore-front of this trend. On the International scene, artistes

ABC awards Brand Envoy Africa as Best Marketing Agency in Africa
13Oct, 2019

Brand Envoy Africa wins Africa’s Most Innovative Marketing and Creative Agency Award

Brand Envoy Africa Limited wins “Africa’s Most Innovative Marketing and Creative Agency of the year 2019” at the African Brand Leadership Merit Awards.  After findings from the award technical committee research report showed that Brand Envoy Africa limited had creatively marketed brands they worked with providing amazing mileage and uptake for their clients products. The

Clutch awards brand envoy as best marketing agency in nigeria. Brand Envoy Africa's CEO, Temple Obike was elated and saw this as an opportunity to do more.
07Sep, 2019

Clutch Awards Brand Envoy Africa Top Advertising & Marketing Agency Leader in Nigeria

“As a branding, advertising and marketing agency, being recognized by Clutch as a sector leader means a lot to our company. It meant the intentional years of hard-work that went into building the “Brand Envoy Africa” brand have not been a waste. Positively beneficial business opportunities have come through the Clutch platforms via appointment leads