Ecommerce now accounts for 20% of sales at beauty giant. L’Oréal has increased the share of its marketing spend going towards digital channels from 50% to 70% since the start of the coronavirus pandemic, chief digital officer Lubomira Rochet told the Financial Times. The shift of focus reflects an accelerating trend in the company’s sales, with ecommerce
This article speaks on 20 things I’ve learnt about human behavior. My name is Temple Obike and all my life i have genuinely been interested in observing human behavioral patterns. Human beings do not just act but have underlying first and second layers of reasoning behind most of their actions. In my young career as
The brand unveils ecommerce shop that sells branded goods year-round and brings brand identity to life in playful ways. Christmas jumpers, notepads, umbrellas and other items show the Golden Arches having more fun with their imagery. Leading up to the holidays, McDonald’s offers their customers a permanent place online called the Golden Arches Unlimited to shop its
by Danielle Sabrina Developing a lasting brand can be a challenging exercise for even the most experienced entrepreneur, and it’s tempting to rush through or completely outsource. I’ve done both, more than once, and neither led to a result that I felt truly reflected me or my business. One of the lessons I’ve learned when it comes to branding is that
Sportswear brand Asics held its first virtual-reality shoe launch yesterday (Tuesday) after changing its plans to host a physical event later this year. The brand was due to unveil three shoes at the Innovation Summit in Tokyo in August. A video of the launch will remain available on YouTube in 360-degree format. The new shoes
Manufactured for urban areas, this device is already in production and is being funded by the US government. It can be controlled remotely, has a camera and a microphone. If it lands on you, it can take a DNA sample or deposit an RFID tracking nanotechnology on your skin. Equipped with wings and a battery
In recent times, we have seen artistes becoming empowerment models of society, doing things that used to be left for the government alone. Nigeria has witnessed the emergence of this trend with artistes such as Flavour, Tonto Dikeh, Davido, Wizkid and so many others at the fore-front of this trend. On the International scene, artistes
Brand Envoy Africa Limited wins “Africa’s Most Innovative Marketing and Creative Agency of the year 2019” at the African Brand Leadership Merit Awards. After findings from the award technical committee research report showed that Brand Envoy Africa limited had creatively marketed brands they worked with providing amazing mileage and uptake for their clients products. The
“As a branding, advertising and marketing agency, being recognized by Clutch as a sector leader means a lot to our company. It meant the intentional years of hard-work that went into building the “Brand Envoy Africa” brand have not been a waste. Positively beneficial business opportunities have come through the Clutch platforms via appointment leads