Category: Brand News

10Sep, 2020

Sky and Unilever unite with ad industry to tackle climate change

Sky and Unilever are joining forces with the Advertising Association (AA) to tackle the ad industry’s carbon footprint. The AA’s Climate Action Working Group is today (9 September) launching AdGreen, a new initiative designed to eliminate the negative environmental impact of advertising production. From 2021 AdGreen will provide tools, services and expertise to the entire

Maynard Bassetts revives ‘set the juice loose’ to ‘breathe new life’ into the brand
10Sep, 2020

Maynard Bassetts revives ‘set the juice loose’ to ‘breathe new life’ into the brand

Maynard Bassett’s is bringing back its ‘set the juice loose’ strapline in a new marketing campaign as it looks to “breath new life” into the brand. The campaign marks the first time Maynard Bassetts has advertised since 2016 in a bid to re-engage with consumers and build purpose into products and the master brand. Maynard

Adidas And Prada Unveil Their First Partnership Collection via Hyperbolic Campaign Film
10Sep, 2020

Adidas And Prada Unveil Their First Partnership Collection via Hyperbolic Campaign Film

Adidas And Prada Unveil Their First Partnership Collection With A Hyperbolic Campaign Film Prada and Adidas officially unveiled their collaborative Superstar sneaker and the film from Johannes Leonardo highlights the attention that went into the companies’ limited-edition collection. Adidas’ latest big fashion partnership is the Italian fashion house, Prada. Just in time for the iconic Adidas

26Aug, 2020

The 10 most popular ads created under lockdown

2020 has not been the year creatives imagined it would be when the clocks struck midnight on New Year’s Eve. With no Cannes Lions to attend and the coronavirus outbreak halting production, creativity has flourished closer to home. Since lockdown began back in March, advertising has been dominated by generic commercials styled like video calls

26Aug, 2020

Ryan Reynolds launches PowerPoint presentation instead of an ad for Mint Mobile

Mint Mobile and its owner Ryan Reynolds have launched a video campaign based on a PowerPoint presentation in lieu of an ad, as coronavirus halted production. The ad is for low-cost wireless carrier Mint Mobile, of which Ryan Reynolds is the majority owner, and was created by the ad agency Reynolds also owns, Maximum Effort Productions. Reynolds

26Aug, 2020

Durex on demand: how China’s Covid-19 lockdown drove the sales of sex products on JD.com

JD.com, one of China’s biggest e-commerce players, has released research on consumer purchasing habits around sex toys and related products after it noticed people’s habits changed due to Covid-19. According to JD.com, it saw dramatic changes in related search keywords when people in China went into lockdown as it drove a huge increase in demand

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