Ikea is launching a campaign encouraging people to reappraise the role of sleep as it looks to position its bedroom furniture and bedding as the answer to sleepness nights. The campaign, created by Mother, aims to continue Ikea’s efforts to position itself as a sleep expert. Launching on TV today (4 September) it challenges the
Sky and Unilever are joining forces with the Advertising Association (AA) to tackle the ad industry’s carbon footprint. The AA’s Climate Action Working Group is today (9 September) launching AdGreen, a new initiative designed to eliminate the negative environmental impact of advertising production. From 2021 AdGreen will provide tools, services and expertise to the entire
Maynard Bassett’s is bringing back its ‘set the juice loose’ strapline in a new marketing campaign as it looks to “breath new life” into the brand. The campaign marks the first time Maynard Bassetts has advertised since 2016 in a bid to re-engage with consumers and build purpose into products and the master brand. Maynard
Adidas And Prada Unveil Their First Partnership Collection With A Hyperbolic Campaign Film Prada and Adidas officially unveiled their collaborative Superstar sneaker and the film from Johannes Leonardo highlights the attention that went into the companies’ limited-edition collection. Adidas’ latest big fashion partnership is the Italian fashion house, Prada. Just in time for the iconic Adidas
2020 has not been the year creatives imagined it would be when the clocks struck midnight on New Year’s Eve. With no Cannes Lions to attend and the coronavirus outbreak halting production, creativity has flourished closer to home. Since lockdown began back in March, advertising has been dominated by generic commercials styled like video calls
Mint Mobile and its owner Ryan Reynolds have launched a video campaign based on a PowerPoint presentation in lieu of an ad, as coronavirus halted production. The ad is for low-cost wireless carrier Mint Mobile, of which Ryan Reynolds is the majority owner, and was created by the ad agency Reynolds also owns, Maximum Effort Productions. Reynolds
JD.com, one of China’s biggest e-commerce players, has released research on consumer purchasing habits around sex toys and related products after it noticed people’s habits changed due to Covid-19. According to JD.com, it saw dramatic changes in related search keywords when people in China went into lockdown as it drove a huge increase in demand
Despite store closures and lost sponsorship deals causing sales to nosedive, a big push into dynamic digital creative has helped lessen the blow for Adidas, which has seen e-commerce grow 93%. The Drum finds out how the sports giant, that has its sneakers on the floor of 160 markets, adopted a personalisation-at-scale approach to keep
Ecommerce now accounts for 20% of sales at beauty giant. L’Oréal has increased the share of its marketing spend going towards digital channels from 50% to 70% since the start of the coronavirus pandemic, chief digital officer Lubomira Rochet told the Financial Times. The shift of focus reflects an accelerating trend in the company’s sales, with ecommerce