Our Signage and Outdoor advertising company unit has been making commercial and outdoor signs for over 8 years across Africa. We have provided solutions in Nigeria, Ghana, Kenya, Benin Republic and beyond. With all sense of pride, we could say that we’re highly experienced in creating all types of custom printed outdoor signage and exterior building signs.
From cost effective shop front fascia signs and business signs, outdoor event signage, outdoor retail signage, to illuminated signage – we can help!
Need some outdoor signage ideas? Brand Envoy Digital Africa can help with this.
EXPERIENCE HAS TAUGHT US THESE BENEFITS OF OUTDOOR SIGNAGE’s FOR YOUR BUSINESS
OUTDOOR ADVERTISING IS HIGH IMPACT
Unlike other mediums, outdoor advertising does not need to be invited in. Outdoor advertising is part of the environment, therefore cannot be turned off like television and radio. The viewer has no control on whether they see it or not giving your campaign more impact for a longer period of time than the viewer may expect.
IT DEMANDS ATTENTION.
Outdoor stands alone so it doesn’t have to compete with other ads like other mediums. Often big in size, outdoor advertising makes itself very visible at both close and large distances. They tend to also be creative and expressive which tends to gain more attention amongst consumers.
OUTDOOR ADVERTISING CAN BE VERY COST EFFECTIVE
Outdoor Media Association, performed a studied and found that outdoor advertising delivers a high Return of Investment in all categories and the higher the budget spent on outdoor advertising the larger the ROI.
IT HAS A HIGH REACH WITH A MASS AUDIENCE
This is a great marketing platform for brands or business that are trying to reach a broader audience. Outdoor advertising is public and has access to consumers that can sometimes be difficult to reach. Like younger users, busy business people and lower income consumers may not have access to traditional mediums, so outdoor advertising is a great way to reach them.
IT IMPACTS THE PATH-OF-PURCHASE
According to APN Outdoor, 70% of purchases are occurring outside of the main shopping and retail centres.
OUTDOOR IS AN ENGAGING MEDIUM
Unlike most mediums, outdoor is actually liked by consumers. Research from APN Outdoor, found that 71% of Australians preferred buses with advertising than those without and that 36% stated outdoor advertising as a welcome distraction.
OUTDOOR ADVERTISING IS A TEAM PLAYER IN THE MARKETING MIX
Outdoor advertising can and has been proven, to work best with other mediums. The impact and reach of outdoor advertising is greater and can remind the consumer of the message across other media.
Outdoor advertising can offer brands and companies a fresh and creative approach to reaching consumers. If you’re interested in one of the benefits listed above contact us today and see hpw we can help you with your outdoor advertising.