#3: Vicks Lemon Plus Campaign

Case Study: P A video campaign for Vicks lemon plus sweet. The video campaign was geared towards establishing the brand as the go-to brand for soothing sore throat relief.

Campaign CTA:  Have vicks lemon plus drops, take a picture of the wrappers and add a little note on how this makes you feel. The best picture and note would win

Result: High advanced engagement – 150% Increase in sales in Lagos, Abuja, Port Harcourt, Enugu, Abia and Imo.