#2: Hewlett Packard RED (Retail Enlistment Drive) Product Activation Campaign
Case Study: HP – A roadshow (product activation campaign) sensitizing retailers on the benefits of stocking up on original HP Laptops and printers in Nigeria. This campaign comprised of a roadshow and opinion sampling at a popular IT hub (Computer Village) in Lagos, Nigeria.
Campaign CTA: Questionnaires were handed out to retailers to figure out what locations they bought their HP products from and how much they bought these in comparison to products acquired directly from HP official dealers.
Result: High advanced engagement – Hewlett Packard acquired 120 new dealers post-campaign