Social Media Campaign

#4: Coldstone Creamery #Giving Back

Case Study: Cold Rush – A coldstone creamery store located in Lagos Island had noticed a decline in customer numbers and our campaign involved giving away discount cards on YouTube, Facebook and twitter SM channels dedicated to a new TV series on friendship.

Campaign CTA: At a particular time of day for one month, both discount and free gift vouchers were given away to people who could answer the ice-cream related questions of the moment.

Result: This exercise increased customer numbers in the stores and also had 50% retention rates for the newly converted customers.

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