Digital Campaign

#1: DOMINO’S PIZZA – “Click a Piece” Campaign

Case Study: Dominoes   – A Domino’s Pizza outlet in need of more footfalls reached out to us and we created a 7day campaign that got in over 4,000 new customers and retained almost 40% of that number afterwards.

Day 1: 200 customers , Day 2: 370 customers     Day 3: 700 customers  Day 4-7: 2,800 plus customers

Campaign CTA: Take a picture of yourself eating your favorite Pizza flavor, then take a picture of the face you make when doing this and then upload it on the campaign landing page. The best 500 faces won free medium pizzas daily at designated outlets located in Abuja and Lagos.

Result: High advanced engagement – more than 12’000 photos were uploaded.

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