Case Study: Arsenal Tunes– Arsenal FC Caller Ringback tunes provided by the Football Club were uploaded on MTN Nigeria’s platform and we were mandated to get 15,000 subscribers to download the tune with a possibility of also winning branded gift items.
Campaign CTA: A landing page was created for the campaign with the tune codes and audio snippet available for subscription and sampling respectively. We ran a digital campaign using 40 of our publishers across their social media accounts, blogs and websites.
Result: High advanced engagement – At the end of the campaign, we had 48,000 registered subscribers. A number surpassing the intended target.