Ready Pac Foods launches new salad kit
Meal kit producer Ready Pac Foods has introduced a new Korean-style salad kit, which is targeted at consumers who want exotic flavours in a convenient package.
The Sweet & Spicy Korean Chopped Salad Kit includes a blend of romaine lettuce, Napa and red cabbages, brown rice and black sesame seeds with a Gochujang sauce.
The salad kit is available from US retailers including Albertsons, Giant Eagle and Raley’s, and the Ready Pac Foods says the product will be released in Target in spring.
Ready Pac Foods marketing vice-president Priscila Stanton said: “At Ready Pac Foods, we look to consumer and culinary trends to gauge what’s next, so we can continue to surprise and delight our consumers with a variety of products.
“Chefs at top fine dining restaurants have been experimenting with Gochujang on their menus and it was beginning to appear in retail products, so we looked at how to feature it in a new offering.”
Ivan Hayashi, Ready Pac Foods senior manager added: “With trends showing consumers are looking for more savoury flavours with some extra heat, we decided to incorporate this delicious Korean flavour into our crisp, fresh, chopped salad kit to create a truly craveable experience.”
The Sweet & Spicy Korean Chopped Salad Kit has a suggested retail price of $3.99 per pack.